DESIGN WORKS
2019-PRESENT
Hi I’m Heather, a visual designer based in San Francisco. My work combines creativity and strategy across branding, UI design, motion graphics, social media content design, and web design.
I’ve collaborated with brands likeJUNOCO,ONDO,FIRSTPERSON, and TENCENT, as well as boutique coffee shops and independent designer brands, crafting designs that stand out and resonate.
LET’S CONNECT
This project aims to raise awareness about social media addiction in modern society through compelling visual communication and to propose actionable design solutions to address the issue.
[Concept]
Through my research, I discovered that people’s dependency on smartphones has become akin to a daily supplement, almost like a “second vitamin.” This insight inspired a design concept centered around the shape of a pill, symbolizing this dependency. The social media icons embedded within the pill highlight the pervasive reliance on mobile devices in daily life.
To further support this concept, I designed an application offering practical solutions to help users mitigate social media addiction. The project seeks to shed light on the serious implications of social media dependence and encourage individuals to pause and reconsider their relationship with the digital world.
Responsible for:
Awards:
IDA Design Awards
Creative Communication Awards
Communication Arts Design Competition