DESIGN WORKS
2019-PRESENT
Hi
I’ve collaborated with brands likeJUNOCO,ONDO,FIRSTPERSON, and TENCENT, as well as boutique coffee shops and independent designer brands, crafting designs that stand out and resonate.
The design draws inspiration from the bookstore's name, Man is a thinking reed. By studying the form of the reed, custom Chinese and English typefaces were developed, embodying the "reed spirit" in both the overarching concept and intricate details.
In the aftermath of the pandemic, many bookstores and small businesses faced significant challenges. The visual upgrade for Pascal Bookstore not only revitalizes the store's identity but also symbolizes the resilience of independent bookstores, offering a mental refuge and gathering place for the community.
[Outcome]
I created a cohesive visual identity for Pascal Bookstore, including a logo, typefaces, and signage inspired by the symbolic "reed" to represent its untamed vitality. Despite challenges posed by distance and time, the new visual system was successfully developed through continuous online collaboration. The refreshed design breathes new life into the bookstore, attracting like-minded individuals and fostering meaningful connections within the independent bookstore community.
Responsible for:
Awards:
Spark Design Awards