DESIGN WORKS
2019-PRESENT
Hi I’m Heather, a visual designer based in San Francisco. My work combines creativity and strategy across branding, UI design, motion graphics, social media content design, and web design.
I’ve collaborated with brands likeJUNOCO,ONDO,FIRSTPERSON, and TENCENT, as well as boutique coffee shops and independent designer brands, crafting designs that stand out and resonate.
LET’S CONNECT
The goal of the project was to create a warm, handmade, and welcomingbrand image for coffee shop located in various communitiesthrough visual language.
[Concept]
I researched the branding and finalized the details through videoconferencing, and the LOUD and circular patterns were inspired by thestreet names of the neighborhoods where each coffee shop waslocated. The hope was that the warm, bright color palette wouldshowcase the store’s warm and welcoming feel. At the same time, thegeometry of the circles was used to explore more possibilitiesand bring interest to the brand.
Responsible for: