HEATHERTANG / VISUAL DESIGNER 
BRANDING / MOTION DESIGN / SOCIAL MEDIA CONTENT DESIGN
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DESIGN WORKS 
2019-PRESENT


Hi I’m Heather, a visual designer based in San Francisco. My work combines creativity and strategy across branding, UI design, motion graphics, social media content design, and web design.

I’ve collaborated with brands likeJUNOCO,ONDO,FIRSTPERSON, and TENCENT, as well as boutique coffee shops and independent designer brands, crafting designs that stand out and resonate.  

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KASHA M      2022      BRAND DESIGN / ART DIRECTION / VIDEO EDITING INDEPENDENCE,STRENTH, FEMININE
[Background & Challenge]
KASHA M, founded by a visionary female designer, celebrates women’s independence and authentic beauty. Inspired by Dante’s Divine Comedy, "KHASHA" represents female strength, while "M" refers to Mafdet, the Egyptian cat goddess. The goal was to create a brand identity and photography style that embodies boldness, confidence, and individuality while addressing the challenges of a fast-paced social media landscape.

[Outcome]
The design featured a minimalist sans-serif font paired with a custom angular typeface, complemented by a dark red palette symbolizing maturity and strength. I developed social media-friendly templates for easy customization and provided a web design solution to support the brand’s e-commerce expansion. The result is a cohesive identity that highlights KASHA M’s bold, independent character and aligns with its founder’s vision.


Responsible for:

Brand design
Storytelling
Art Direction


Awards:

IDA Design Awards
Indigo Design Awards
Muse Design Awards
©HEATHER TANG 2024 All rights reservedBRANDING / MOTION DESIGN / SOCIAL MEDIA CONTENT DESIGNEMAIL: HEATHERTANGDESIGN.COM