DESIGN WORKS
2019-PRESENT
Hi
I’ve collaborated with brands likeJUNOCO,ONDO,FIRSTPERSON, and TENCENT, as well as boutique coffee shops and independent designer brands, crafting designs that stand out and resonate.
Junoco, a beauty brand founded by individuals of Asian descent, is committed to creating meaningful products that celebrate individuality. The #ToBeHuman event was designed to encourage people to embrace and appreciate the natural aspects of humanity—freckles, wrinkles, pimples, scars, and every texture of our skin—all of which represent the unique beauty of being human.
[Concept]
The core of #ToBeHuman lies in celebrating authenticity. During the model photoshoot, we prioritized showcasing genuine skin conditions through unfiltered lenses, challenging societal norms around "imperfections." This initiative aimed to help individuals move beyond discomfort with these labels and embrace a journey of self-acceptance, fostering positivity and confidence.
The event was held on Hayes Street in San Francisco and attracted over 300 participants. Influencers and brand planners engaged with attendees and amplified the campaign on social media, furthering the reach and impact of the #ToBeHuman message. The event not only strengthened the community along Hayes Street but also sparked a broader dialogue about redefining beauty.
The campaign posters highlighted the diverse and "non-traditional" beauty of real models, celebrating an array of skin tones, textures, shapes, and sizes. These visuals aimed to inspire the community to reconsider the meaning of true beauty and embrace inclusivity and authenticity.
Responsible for:
Awards:
IDA Design Awards
indigo design award